Internal Communication / Learning Campaign / Change Enablement
Email design tools (corporate email templates)
Instructional & UX writing
Visual communication principles
Stakeholder communication alignment
People managers
Team leaders
Employees eligible to participate in the GIG program
This project focused on designing a clear and engaging internal email communication to introduce the GIG (Internal Marketplace) concept to employees and managers.
The communication explains what GIGs are, why they matter, and what actions are expected, using concise messaging, visual hierarchy, and strong calls to action. The goal was to support awareness, encourage participation, and align stakeholders ahead of the program launch.
The effectiveness of the communication can be assessed through:
Email open and click-through rates
Increased traffic to the GIG Marketplace
Early participation and GIG postings
Qualitative feedback from managers and employees