Tools Used

• Canva Video Editor 

• Instructional storytelling principles

• UX writing for clear, motivational narration/script

• Visual design: icons, simple animations, engaging color palette

• Micro-narrative structure for quick comprehension and motivation

Target Audience

• Employees curious about or hesitant to try internal gigs

• Managers and team leads exploring short-term talent solutions

• HR / Talent Development teams promoting the GIG program

• All staff in the internal mobility ecosystem

Brief

I created a short explainer video “How to Build a Mini GIG Project – Real Example” to demystify the GIG Internal Marketplace and drive adoption.

The video walks viewers through a practical step-by-step example of creating a mini-project (GIG) on the platform, then shares a real success story of how another employee used a similar gig to gain new skills, contribute cross-functionally, and advance their development. The goal was to build awareness, reduce barriers (e.g., “I don’t know where to start”), spark excitement, and encourage more people to post/host or apply for GIGs.

Instructional Approach

• Storytelling + performance support mindset – show-don’t-tell with a relatable real-life example

• Learner-centered script: simple language, “you can do this too” tone, focus on benefits (skill-building, networking, flexibility)

• Scannable and visual flow: animated steps, screen highlights, icons, smooth page transitions for easy following

• Motivational elements: success story testimonial-style segment, clear calls-to-action (“Start your first GIG today”)

• Bite-sized format: designed for quick viewing in the flow of work (email, intranet, Teams)

Evaluation / Impact

• Increased awareness of how easy and rewarding GIG participation can be

• Encourages practical action: viewers see a concrete “how-to” and proof of value from a peer

• Supports broader program goals: higher GIG postings/applications, reduced hesitation around internal mobility

• Qualitative benefits: builds excitement and trust in the platform through storytelling and real examples

• Positive feedback on video content from HR